After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
Can't believe you can get a Titan Xp today even cheaper than a 1080 Ti : r/ nvidia
NVIDIA TITAN Xp Collector's Edition Jedi Order Specs | TechPowerUp GPU Database
Amazon.com: Graphics Video Card K28FM 0K28FM CN-0K28FM Compatible Replacement Spare Part for Dell nVidia GeForce GTX Titan X Pascal 12GB GDDR5X 384-Bit DisplayPort HDMI DVI-D PCI-Express 3.0 x16 : Electronics
NVIDIA Announces Star Wars Themed GTX Titan Xp GPUs - Industry News - Overclockers Club